Robertson Heritage Railway Station NSW
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  • Home
    • About >
      • Who we are
      • RHRS Constitution
      • AGM >
        • AGM 2021
        • AGM 2020 >
          • AGM 2020 Draft Minutes
          • AGM Notice 2020
          • Presidents Report 2020
          • Vice-President / Secretary Report 2020
          • Financial Report AGM 2020
          • Gardens and Grounds Report 2020
        • AGM 2019 >
          • 2019 AGM Minutes - Draft
          • Presidents Report 2019
          • Financial Report AGM 2019
          • Grounds & History 2019
          • Publicity, Promotions and Recruitment Report 2019
        • AGM 2018 >
          • AGM 2018 Minutes
          • President Report 2018
          • Financial Report 2018
          • Maintenance Report 2018
          • Model Railway Report 2018
          • Publicity Report 2018
          • Safety Report
        • AGM 2017 >
          • Committee 2016-17
          • Minutes AGM 2017 - draft
          • Financial Report June 2017
          • AGM 2016 >
            • Minutes AGM 2016
            • President's Report 2016
            • Financial Report June 2016
            • Safety & Maintenance Report
            • Model Railway Group Report
            • Publicity Report 2016
            • Gallery report 2016
            • Gardens Report
            • RHA (NSW) News
            • Minutes AGM 2015
          • President's Report 2017
          • Other Reports 2017
      • Robertson History
      • Privacy Policy
      • Safety Management
    • Join RHRS Friends
    • RHRS galleries
    • Links
  • Art
    • Flowers in Art >
      • 11th Annual Fettlers Shed Art Prize 2019
      • Flowers in Art 2019
      • 10th Annual Fettlers Shed Art Prize 2018
      • Flowers in Art 2018
      • Flowers in Art 2016
    • Art exhibitions sponsors
    • Art Exhibition Entry Forms
  • Events
    • Coming Events
    • Annual Spring Events
  • Facilities
    • Station Buildings
    • Robertson Common, Gardens & Grounds
    • Fettlers Shed Gallery
  • Trains
    • Cockatoo Run >
      • Robertson village walk
      • Where to eat in Robbo
    • The Robertson Loop Train >
      • Moss Vale food outlets
    • Model Trains
  • Contact
Picture

Publicity Report

Rona and I assumed the role of public information for RHRS within the scope of the RHRS executive committee. The task was previously done by Neil and Marion who did it extremely well. We have followed their processes in the main. 
For big events like the Classic Car Day in autumn Bob Payne with his knowledge of the genre has been invaluable. He can get the message out to car clubs all over the state.

Other events calling for a special effort are the Spring Event and steam train visits which draw good patronage and we have the kiosk open and other displays. So there are about five times a year when we need to prepare special publicity. We pretty much follow the least cost most exposure outlets like the village newsletter, village Facebook page, our RHRS website and Facebook page. We create posters with the help of Anne in printing and design which we and other committee members put in shops, cafes, again with Anne and Neil's help, and the Information Centre in Mittagong. Flyers are always done which can be letter boxed if we have the time and commitment to walk the streets of the village. The Post Office would do this task in Robertson and Burrawang for a fee. Putting flyers in local motels, hotels, etc. in the region is also done.

Using free radio community announcements on the ABC  Highlandsfm and Radio 2st gets the message out too. Signs and banners play an important role and if we need special wording, these can be designed and ordered online or the multi talented Anne can and has created eye catching banners. We endeavour to get signs and banners out as early as possible so that passing traffic gets repeated exposure to the event.

The general rule of thumb is to work with the committee to get good publicity but to be careful not to overspend which would negate the purpose of our various events which is to raise funds to keep RHRS viable. Although we have not reached the intensity of past years it is considered that publicity has been adequate to our needs.

​Steve Carey & Rona Goold
​September 2016


Hours

On events

Telephone

02 4885 1256

Email

​http://www.robertsonrailway.org.au/contact.html